Hey Tailwinders!
Thanks to everyone who filled our our survey! The people have spoken -- you want to hear more about SEO, making money online, social media marketing, and content marketing. We're kicking things off with SEO. 👇 | Google shenanigans, website traffic volatility, and you. | If you are seeing a lot of changes in your site traffic, you aren't alone. Google's Helpful Content Update (HCU) and SPAM update have caused everything from ripples to tsunamis in traffic volume.
| While they are rolling out, let's look back at "common denominators" of the changes:
📈 Content Inflation Concerns: With some AI sites churning out upwards of 100,000 pages per week, Google's frequent core updates seem to be an effort to manage this. The goal? To ensure that the top search results don't simply go to the sites with the most indexed pages but to those that truly provide the best information.
👯♀️ The Rise of UGC: We've seen the effects firsthand with the HCU update, where user-generated content (UGC) platforms like Reddit and Quora began to rank higher, even when the content was less than stellar.
Implications for your strategy:
Site Authority: Backlinks and overall site ranking seem to be as important as ever. Quality Over Quantity: The focus has never been clearer — prioritize high-quality, informative content over sheer volume. User Experience is King: Engaging, well-researched content that answers user queries will win. Stay Agile: Be prepared to adapt your SEO and content strategies quickly in response to these updates.
But, as you can imagine, nowadays nothing is certain. So, sure, there will be high ranked sites that will lose rankings and there will be low quality content farms that will rise to the top.
What Can You Do?: Audit Your Content: Review your existing content for quality and relevance. Understand User Intent: Align your content with what your audience is searching for. Focus on E-A-T: Ensure your content demonstrates Expertise, Authoritativeness, and Trustworthiness. Monitor Performance: Keep an eye on your analytics to understand the impact of each update.
Whatever the future holds, one thing is certain: you need to diversify your traffic sources. Amongst many strategies, two platforms seem to shine the most: Pinterest and Facebook. | We wrote a post on how to leverage them to get instant, targeted, Tier1 traffic to your website. Read it here. | | | | NOW is a great time to shop for your business. | We've curated a few deals from partners that we think you might find useful as you build a comprehensive marketing, sales, and financial ecosystem for your business.
Here's the stack:
💝 Tailwind (of course!) for Automated Marketing Execution: Get a consistent, professional online presence and attract customers with Tailwind's all-in-one marketing solution for marketing planning, content creation, design, and scheduling.
🚀 Webgility for Seamless Operations Management: No more time wasted on manual data entry. Sync your order, inventory, tax, product, and shipping data from all your stores and sales channels to your QuickBooks. With Webgility you can keep up with increased order volumes, ensure your books are accurate and up-to-date, and adopt new channels without giving yourself more work.
✨ Omnisend for Targeted Customer Engagement: Enhances your Tailwind marketing with a top-rated email and SMS marketing platform for WordPress stores. Join 100,000+ merchants who use Omnisend to grow their audience & sales, and give your brand the boost it deserves.
💫 Hopscotch as the Financial Backbone: Get an all-in-one invoicing and bill pay solution for small businesses with instant, zero-fee payment options. Like Tailwind, Hopscotch is passionate about helping small, hardworking teams automate manual processes. Use Tailwind to streamline marketing tasks and Hopscotch to improve your invoicing/bill pay workflows.
| | Happy Shopping! And, if you are in the U.S., Happy Thanksgiving, too!
- Vlad, and the team at Tailwind
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