...time to diversify your traffic

Tailwind Newsletter ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

50% of the 1Q is behind us — How is your traffic looking?    Organic search traffic is the most actionable traffic that you can get. Buyers searching for "best PRODUCT for PROBLEM" and getting your page as the first result is a wonderful thing.    But organic traffic is hard to get AND a bit unpredictable. When Google changes its algorithm, you can go from being in the top 3 search results one day, and then overnight lose 80% of your traffic.   Right now, Google seems to have slowed down the changes and is giving us a little breathing room. If you're like us, you're wondering why.    Will this year be a year when AGI (Artificial General Intelligence) makes classic search redundant?  AI has some issues – like incorrect information presented as true – but a few more iterations could eliminate those problems.    At that point, why would you compare the five top results in Google when you could  just prompt: "best drill based on price and rating, available in US, add reviews and link to video" and AI will return it to you in one simple answer.    The notable transition might not happen this year, but it is closer than we think. For example, here's the progression from an AI generated video from March 2023.  And here is the SORA video released by Open AI  last week. (Click to watch) When AI disrupts search completely, where will your traffic come from?  Some of our customers are using ads to get more traffic. 💎 February's Fab Finds   700% growth of a jewelry store — A bit of inspiration for you. Some things just grow so fast... what is the store operator's secret?  Founder shares how she grew her store and diversified her traffic.    Want to get started building ads traffic now?    Starting with FB Ads  If you are not yet leveraging one of the best customer sources on the planet, now is the time. You can build audience on your FB page with ads and funnel them onto your  store / blog. Viable strategy used by many to diversify their traffic sources.    Diversifying beyond Google is also key. How active are you on Pinterest?    If not that much, why not? People are driving 100k visitors per month on their sites just from posting and getting $0.10 clicks from Pinterest ads.    Tailwind is ready to help you diversity your traffic sources: Try Us Out.  Kindly,  Vlad  and the team at Tailwind

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